A product? Maybe a simple cup of coffee, using your coffee pot, grounds, and filter? Maybe an elaborate cappuccino from a shiny machine?
An experience? Perhaps contentment as you linger at your favorite coffee shop reading the paper? Or maybe comfort as you sip the warm brew while leisurely checking your email. Or maybe stress, as you absentmindedly drink, answering your cell phone and driving to work....
Read the rest here at my new blog: http://www.creatingworks.com/blog/